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Iconic Legacy

In the 2010 Canadian Winter Olympics (Vancouver, BC), our Canadian Olympians wore beautifully knit sweaters made from our Briggs & Little “Country Roving” during the closing ceremony.

In 2020, a collaboration between the Campaign for Wool – Canada, Creative Matters Inc. and Sarah Richardson Design featured pure wool rugs made from Briggs & Little yarns. Great article by Creative Matters Inc.

In 2024, Vancouver, BC, three pure wool rugs were created, using Briggs & Little yarn, in a collaboration between Burritt Bros., Coast Salish weavers Chief Janice George & Willard “Buddy” Joseph from the Squamish Nation and The Campaign for Wool Canada.

Wool Generation, produced by Campaign for Wool Canada, follows Mike Little, alongside his wife and business partner Leah Little, their sons John-Michael and Carl, and a dedicated team of long-time employees. Together, they open the doors to the mill’s inner workings — from the rhythm of daily production to unforgettable milestones, including creating the yarn for Team Canada’s sweaters at the Vancouver 2010 Winter Olympics.